Eco York

Okay, let’s think about this: You have got an idea to have a website for your business. You have spent days crafting an appealing design and weeks preparing it for generating massive revenue. But suddenly you observed a problem: A web page of your new and beautiful website is not as fast as you thought of!  Unimpressive and slow website pages not only frustrate the visitors but also encourage them to find your alternative. If your web page is slower than the blink of an eye, just over half of your potential visitors will leave your website. This greatly affects your overall conversions and profit. In the world of the web, the current speed of the website will be a factor to measure the success, which means SPEED sells! Do you know? Even a delay of second in page load may result in: Pageviews decreased by 11% Customer satisfaction breaks down to 16% Conversions reduced by 7%  On the other hand, it is found that almost 47% of eCommerce consumers are expecting page load time of l...

  COVID-19 has jolted our lives in the past 6 months. The nations, across the world, are struggling to flatten the curve of coronavirus and start the journey of recovery and reinvention to boost their economy.  According to the reports from the IMF, the global economy is expected to see a steep cut of 3% in the current year, which is the biggest one after the 1930s! Coronavirus is not just a health and humanitarian crisis, but it is proven to be a death-toll for different industries all over the world. Be it retail, automobile, real estate, travel, and tourism, or manufacturing, no industry has managed to escape the disruption of COVID-19.  While crisis flattens, the leaders from different industries are resetting for what is going to come ahead. And the on-demand delivery industry is not the exception in it. As per the reports from Zomato, the leading on-demand food delivery services provider, COVID-19 has affected the size of the business, but it has accelerated its pro...

  The days are gone when implementing a static website was enough to get the desired outcome. With the advent of web frameworks and APIs, the development of websites or online applications has become a lot easier and more advanced. It has become an integral part of web development to bring something innovative and set a benchmark for businesses.  Do you know? 13.68% of websites across the world are using the ASP.NET framework. Ruby on Rails web framework is being used by approximately 63,384 (6.34%) websites out of the top 1 million websites evaluated. Based on the survey conducted by GitHub and StackOverflow, React, ASP.NET, Angular, Ruby on Rails, and Angular JS web frameworks came out as the top 5 most popular web frameworks based on the scores. The above statistics prove that almost every developer, whether associated with ASP.NET development, Laravel Development, jQuery development, or Ruby on Rails development, prefers to use frameworks and development tools to make thei...

WordPress 5.5 is out now! Start from the new block editor, native image lazy loading in WordPress core, and extensible core sitemaps to additional improvements for developers, it brings several features long-awaited by the WordPress development professionals.  The version has also broken various records considering the contribution and its usage.  There are 805 people, from 58 different countries and 215 different companies, contributed to WordPress 5.5, which is something we have never seen before.  It is also found that there are approximately 38% new contributors in WordPress 5.5 source code.  In terms of usage, roughly 1,636,068 websites are using WordPress 5.5 out of which 1,635,941 websites are live. Of course, the statistics are impressive. But there are a couple of issues experienced by the website owners post-upgrade.  If you have recently upgraded to WordPress 5.5 and are experiencing hiccups, you are not alone! While WordPress 5.5 brings a lot of chan...

  Search Engine Optimization helps your business develop a focused, organic audience base, like no other. A concentrated SEO strategy designed to serve specific goals is a long term investment. And, even though SEO plays a pivotal role in the growth of revenue, most small businesses steer away from digital marketing, more importantly, search engine optimization. Business today, is heavily reliant on online visibility and sales, and businesses that don’t hop onto the digital wagon, stand to lose a lot. Search Engine Optimization is one of the easiest and the most effective marketing hygiene practice recommended for small businesses. It has become a fundamental part of efficiently marketing your business. SEO helps businesses to create responsive, user-friendly, and robust websites that rank well on the search engine result pages (SERP), eventually leading to better conversion rates. Not convinced yet?  We have outlined the benefits of SEO that will help your businesses flouris...

Website Development trends are ever-changing. What keeps things interesting for the sector essentially, is the speed of novel innovations and developments in technology. Staying informed can help your business stay ahead of the curve. This makes trend spotting a salient task. So here’s a list of trends to watch out for in 2020.  Progressive Web Apps (PWA) Progressive Web Apps have effectively made web browsing user friendly and easy. PWAs are built from web technologies such as HTML, CSS, JavaScript, etc., but retain the functionalities and the feel of the native app. What makes PWAs great is its ability to offer features like offline support, push notifications, etc., mimicking the features of a native app. PWAs are made desirable by their low cost, responsiveness, and adaptability across screens and its loading speed. They tackle almost everything a  consumer dislikes about websites and brings the sufferable website experience closer to seamless app experience. Some example...

  Artificial Intelligence is undoubtedly a technological breakthrough of the 2010s, and it doesn’t look like the excitement is going to fade off in the upcoming years. The technology is not just promising for better business results, but it also uplifts the human experience as a whole. Starting from Healthcare, Retail & Ecommerce, Food, and Real Estate to the Manufacturing, AI’s role and significance is unprecedented in terms of industrial applications.  While digital IQ, smart homes, AI-powered business process and hybrid workforce are a few of the key AI applications trending these days, using AI and machine learning in marketing has gained a lot of traction recently. Today, the majority of the digital marketing automation platforms are leveraging from AI and machine learning algorithms to bring more intelligence analyzing data and automate the manual processes. Marketing and sales give more priority to AI and ML than any other department in the enterprise. Do you know? ...

As per Statistica, the number of active monthly social media users worldwide is projected to reach 3.02 Billion by 2021. That is one-third of the world’s population, accessible from your screens. With a drastically growing population on various social media platforms, brands need to maintain a strong digital presence. The digital presence today, is not limited to corroborating your existence and legitimacy as a business, but if used effectively, it can result in exponential business growth. So here are some tips to help your business, reap the benefits of good social media marketing. 1) Engage with the Trends Businesses are often rigid with their content and very scared to experiment. But the latest successful social media strategies teach us about the importance of engaging with the trends and significant, applicable current affairs.  Content like this makes the consumer believe that the business is engaging in a meaningful conversation with them and not just trying to sell them p...