A Closer Look at How eCommerce Revolution Has Affected Online Consumer Behavior
Today, eCommerce is the fastest-growing retail sector all over the world. Right from the groceries, clothes, and electronic gadgets to the medicines, shoppers can buy almost anything they desire at the click of a button. According to 99Firms’ eCommerce Statistics for 2020, 95% of all purchases will be conducted via eCommerce websites by 2040. Though eCommerce website development is on its peak, it is observed that still there is a gap between what customer is expecting and what retailers are offering. This not only affects the way consumers shop online but also changing conventional search optimization and social media marketing methods to understand and match customer preferences to deliver a better shopping experience. Modern consumer behavior has changed drastically over the past few years and affecting the decisions of online retailers about their social media marketing or business growth. Therefore, retailers must understand the modern customer’s behavior and di...