Eco York

  It’s a good feeling to see a huge spike in the total number of visitors and page views when you check the statistics of your website. The visitors are finding your content useful and you are doing awesome! But, as you start digging deeper, you found that the number of leads and conversions is not improving at all. Even though you have done all the SEO stuff, including social media marketing, pay per click campaigns, and so on, you are unable to convert the one-time visitors into permanent customers. No matter how excellent you are at capturing the attention of an audience if you fail to get their contact information and convert them into leads, it all goes in vain. After all, converting visitors into leads is the aim of any digital marketing agency. Want to know the impact of poorly optimized websites on conversion rate? Have a look at a few statistics. As per iFactory Digital, the majority of the websites are not suffering from poor traffic problems, but they have a problem with...

When quality assurance for a website is discussed, it is usually regarding the checklists of items and steps required for creating a functional website before it goes live. But that’s not reality! For a digital business, quality assurance is not a one-time process. Instead, it is pretty much needed consistently throughout the lifecycle of a website. Your website is your business counter and thus, it should function smoothly.  You might have invested a lot of money and time to get your website up and running with the help of any professional web development company. But all your efforts will go in vain if it doesn’t work as expected or if it is full of bugs. If you look at the statistics,  you will find that 67% of consumers consider bad user experience as the main reason for churn. It is also suggested by the World Quality Report that every digital organization should spend at least 25% of its development budget for quality assurance.   Okay, but what’s Website Quality As...

Search engine optimization isn’t a second thought for businesses today to gain the attention of Google and other search engines. But do you know that getting attention from the search engines starts at the very beginning of your website design? Yes, that is true! No matter how good your website is designed, but if it is not optimized for search engines, hardly any business gets a chance to hit the charts in search engine rankings. So, how to improve your website design without compromising the SEO quotient? Well, adjusting your existing website takes extensive efforts, but enabling a few best practices keeping in mind the SEO marketing while improving your website design could be a substantial time-saver.  Lacing local SEO optimization in the early website development phase of your website may bring great results. However, if you are a little late in search engine optimization, SEO website design guidelines discussed here in this post can help you rank higher without breaking the c...

  Today, eCommerce is the fastest-growing retail sector all over the world. Right from the groceries, clothes, and electronic gadgets to the medicines, shoppers can buy almost anything they desire at the click of a button. According to 99Firms’ eCommerce Statistics for 2020, 95% of all purchases will be conducted via eCommerce websites by 2040. Though eCommerce website development is on its peak, it is observed that still there is a gap between what customer is expecting and what retailers are offering. This not only affects the way consumers shop online but also changing conventional search optimization and social media marketing methods to understand and match customer preferences to deliver a better shopping experience.  Modern consumer behavior has changed drastically over the past few years and affecting the decisions of online retailers about their social media marketing or business growth. Therefore, retailers must understand the modern customer’s behavior and discover ...

The marketing industry is never stagnant! It is dynamic and keeps changing every day – with new trends, technologies, and tactics. To succeed in digital marketing and SEO company in York as a whole, the SMBs must adapt forward-thinking. The small businesses should always stay up to date with new developments and innovations in the industry – after all, you would never like to feel dropped-off by the competitors!  But before we get into the trend analysis, let’s look at some interesting small business marketing statistics: Almost 25% of small businesses have planned to start investing in digital marketing in 2020.  Small businesses will lookout for new ways to reach potential customers. Approximately 22% of small businesses are planning to market using a mobile app to connect with their customers. 8% of the small businesses have planned to start using augmented or virtual reality. Today, many small businesses are experimenting to gain a competitive edge over their rivals. A gre...